Internet celebrity, as a new and emerging cultural phenomenon, has a double impact on the ideological and political education of college students. Under the influence of the internet celebrity phenomenon, decentralization is easy to cause the marginalization of the status of the education subject. Pan-entertainment tends to disturb the ideology of the education object, and high interactivity tends to weaken the effectiveness of traditional mediators. Pan-commerciality easily complicates the situation of the educational environment. At the same time, the Internet celebrity phenomenon has also strengthened the educator's subjective quality, mobilized the enthusiasm of the educated, enhanced the sense of the times of the educational mediator and enhanced the interoperability of the educational environment. The ideological and political education of college students should reform the educational concepts and methods of the education subject, enhance the self-restraint of the education object, use the network to promote the core values of socialism, integrate multiple forces to optimize the educational environment, and enhance the effectiveness of the ideological and political education of college students.