In the era of media convergence, the forms, channels and modes of cultural programs are constantly changing, while with the development of Internet technology, the attention of young audiences has been divided. This paper explains the changes and characteristics of young audiences in the era of media convergence, and further demonstrates how cultural programs innovate in terms of discourse mode, core presentation, atmosphere creation and cultural extension to attract young audiences. At last, it points out that the concept of TV communication needs to be changed in the era of media convergence, and probes into the feasibility and operability of program fusion media communication.