突发重大疫情网络舆论的生成逻辑、演进特征与治理机制
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国家社会科学基金项目:思想政治教育生态理论及其分析方法应用研究(17CKS035);湖南省教育厅优秀青年项目:协商民主的政治方位与实践机理研究(18B454)


The Formation Logic, Evolution Characteristics and Governance Mechanism of Public Opinion in the Network of Sudden Major Epidemic
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    摘要:

    新形势下突发重大疫情网络舆论不仅给疫情防控带来了严峻挑战,而且给维护国家意识形态安全带来了较大压力。厘清网络舆论的生成逻辑,把握网络舆论发展的演进特征,对做好网络舆论引导与谣言治理意义重大。在现代网络社会,随着交往实践的普遍进行,从现实逻辑、实践逻辑与理论逻辑来看,突发重大疫情网络舆论的生成,是网络议题、网络交往和网络传播相互作用的结果。受网络社会交往实践主体、客体、环体和介体等多种因素影响,突发重大疫情网络舆论又呈现为非线性的发展演进趋势,极易引发“蝴蝶效应”造成舆论秩序失范,甚至导致“塔西佗陷阱”的舆论信任危机,给疫情防控带来复杂变数。必须建立健全网络舆论治理机制,有效管控舆情,提高疫情防控治理水平。

    Abstract:

    Under the new situation, the network public opinion of sudden major epidemic not only brings severe challenges to epidemic prevention and control, but also brings great pressure to maintain the national ideological security. It is of great significance to clarify the generation logic of network public opinion, grasp the evolution characteristics of network public opinion, and do well in network public opinion guidance and rumor governance. In the modern society of network communication and practical life style, from the perspective of realistic logic, practical logic and theoretical logic, the generation of network public opinion on sudden major epidemic is the result of interaction among network topics, network contact and network communication. Under the influence of various factors such as the subject, object, environmental and intermediary of network social interaction practice, the public opinion of the network of sudden major epidemic presents a nonlinear trend and is prone to evoke the “Butterfly Effect” causing disorder, and even leading to the trust crisis of “Tacitus trap”, which brings complex variables to epidemic prevention and control. We must establish and improve the governance mechanism of network public opinion, effectively control public opinion, and improve the level of epidemic prevention and control.

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李盼强,曾长秋.突发重大疫情网络舆论的生成逻辑、演进特征与治理机制[J].重庆邮电大学学报(社会科学版),2020,32(6):112-120

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  • 收稿日期:2020-04-02
  • 最后修改日期:2020-06-30
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  • 在线发布日期: 2020-12-02

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