As the first batch of Internet related typical cases issued by the Supreme People's court,"Wang Bing online shop transfer case" will certainly play an important guiding role in the future judicial practice. However, judging from the ruling gist and argumentation of the case,it ignored the substantial composition of the online stores and the objective object of the online shop transfer, which leads to a wrong judgment of the legal nature of the online shop. As an organic combination of business reputation,operation time,number of visitors,number of collectors,and praise rate of online stores,online stores greatly agree with Locke's judgment on the essence of property in "labor property theory",and it is a new type of property promoted by modern e-commerce economy. The online shop has the characteristics of virtuality, independence,value and legitimacy,which is a typical network virtual property. The legal regulation of online shop transfer must take the legal nature as the basic starting point and basis.