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孙全胜.鲍德里亚的消费经济批判及其艺术性变革[J].重庆邮电大学学报(社会科学版),2019,31(1):110-120 本文二维码信息
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鲍德里亚的消费经济批判及其艺术性变革
Baudrillard’s Critique of Consumption Economy and Its Artistic Transformation
投稿时间:2017-12-14  
DOI: 10.3969/j.issn.1673-8268.2019.01.014
中文关键词:  鲍德里亚  消费经济  运行机制  艺术变革
English Keywords:Baudrillard  consumption economy  operation mechanism  art reform
基金项目:国家社会科学基金重大委托项目:改革开放历史经验研究(2015MZD009);国家社会科学基金项目:中国产业结构演变中的大国因素研究(1949-2010)(11BJL015)
作者单位
孙全胜 中国政法大学 马克思主义学院,北京 102249 
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中文摘要:
      在鲍德里亚看来,当代社会在经济现象形态方面表现为消费经济的活跃,需要进行符号经济学批判。当代消费经济具有独特的运行机制,是将各种商品都转化为符号体系的过程,这既是资本的进一步扩展、资本增值的实然逻辑,又是技术理性的渗透、媒介信息的传播,还是物体系的形成、拜物教的深化。消费经济及其奢侈文化从大都市扩散到世界各地,推动了当代商业的发展。当代消费经济令人与人之间关系冷漠,围绕人的不再是实际物品,而是众多意义,需要用结构主义符号学分析其运行机制,采用艺术性变革的方式消除消费异化。艺术能够建构具有救赎作用的乌托邦,不应只为了满足感官刺激,而要通向真理之路,唤醒人的创造潜能,改造消费社会的不合理机制。
English Summary:
      In Baudrillard’s view, the contemporary society is characterized by the active economic growth in the form of economic phenomena and needs to put forward the criticism of symbolic economics. The unique operating mechanism of the contemporary consumption economy is a process of transforming all kinds of commodities into a symbolic system. It is not only a further extension of capital, the real logic of capital appreciation, but also the penetration of technical rationality, the spread of media information, and the formation of the system of objects, the deepening of fetishism. The consumer economy and its luxury culture have proliferated from metropolitan areas to all over the world, driving the development of contemporary commerce. Contemporary consumer economy makes people indifferent and surrounds them with meanings rather than actual goods. Structuralist semiotics is used to analyze the operating mechanism of these meanings, and artistic reform is also needed to eliminate consumer alienation. Art should be able to construct a utopia with salvation, not only to satisfy sensory stimulation, but to lead to the path of truth, to arouse the creative potential of human beings and to reform the unreasonable mechanism of consuming society.
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